What is Opportunity Management?
DataBanque tracks all inquiries coming into your organization from your website, advertising, trade shows, training, open house events, and PR. Using your database as the foundation, we manage all of your inbound inquiries and update customer and prospect profiles, or add new ones. We’ll tell you which of your marketing activities are generating the most reaction and how your prospects and customers are responding. For those prospects that need more time to mature, we have an automated, systematic way to cultivate them until they’re ready. With timely lead distribution and closed-loop lead tracking, we keep sales buzzing right along.
Inquiry & Lead Management
- DataBanque qualifies every inquirer to see if they are sales-ready.
- If the prospect isn’t quite ready to make a buying decision, we’ll nurture them until they deserve direct sales attention.
- The appropriate territory manager will get the qualified lead either through your CRM tool or ours, along with any database history we have on that prospect.
- Not just that, but we’ll work with sales to track that lead through the sales cycle until it’s either won or lost.
The Lead Management Process
Building upon the customer and prospect in-house lists, DataBanque will work with the sales organization, list providers, publications, etc. to build a comprehensive database that will supply leads to the reps via a CRM tool, if one exists, or using DataBanque proprietary lead distribution app. Next, using the rules defined by Sales, DataBanque qualifies each inbound lead from the website, trade shows, advertising, PR, commercial lead sources and direct marketing campaigns.