About

Critical Back-office Functions That Deliver Bottom-line Results.

Founded in 1992, DataBanque is the leading provider of marketing operations services to manufacturers with complex sales channels.

DataBanque helps streamline the too-often complicated sales process as product sales must pass through multiple channels before reaching an end-user.

Specializing in the building products manufacturing industry, DataBanque has happy clients all over the United States. We provide the critical back-office functions that make sure your marketing and sales programs deliver bottom-line results. Our people, processes and technology ensure that your marketing efforts hit the spot every time.

Meet Our Team

  • Susan Allen

    Susan Allen

    President & CEO
    Susan has over 25 years of experience in lead process development and management and the education to back it up including an MBA from GW University with dual concentrations in Marketing and Organizational Behavior. Prior to DataBanque, Susan was a Senior Consultant with KPMG and held senior marketing positions at Deloitte. Susan handles all of the initial Discovery and Planning sessions with new clients and works with them closely to define the perfect lead management solution to deliver precisely qualified leads.
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  • Vincent Allen

    Vincent Allen

    VP, Digital Marketing
    Vince is DataBanque’s VP of Business Intelligence. Vince is responsible for executing all of our clients’ digital initiatives. He interfaces directly with our clients’ creative teams, sales and product marketing to ensure seamless data flow across platforms. Vince has a Masters Degree in Human Computer Interaction (MHCI) from Carnegie Mellon University’s School of Computer Science. Prior to joining DataBanque, Vince designed and developed user interfaces for Fortune 500 companies such as AOL, GE, Williams, and Eastman Chemical as well as several start-ups.
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  • Patrick McCafferty

    Patrick McCafferty

    VP, Operations
    Pat is our VP of Operations and manages the team of Data Stewards and Contact Specialists that handle our clients’ inquiries. Pat is the day-to-day contact for our clients. Patrick graduated Magna Cum Laude from the Indiana University of Pennsylvania. Patrick has spent the majority of his career in the building products industry, including management positions in customer service and call center operations.
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What Our Clients Have to Say

“For years, trade show managers have lacked the necessary tools to track and manage ROI on their shows. Now, that need is met through DataBanque. DataBanque provides unparalleled service while saving you time by tracking this information for you. A full-service trade show follow-up program that can gain you points with your boss and ensure your trade show program is justified for the following year. “
Felecia Justice
Felecia Justice CTSM, Eventageous
“In changing times, DataBanque progresses, too. They offer the latest technology, excellent service, tailored to the needs of our ever-growing programs. We have enjoyed a successful partnership with DataBanque for many years. Truly professional to work with… quick to respond… solutions to special requests. I know I am in good hands with DataBanque.”
Rosemary Oldham
Rosemary Oldham GAF/Elk

Turn Your Leads into Sales.

Increase return on investment and improve your company’s marketing and lead management processes.

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