When it comes to laying the groundwork for implementing an effective lead management program, we need to rid ourselves of a common math problem – Quality vs Quantity?
Throughout this current series of blog posts, we have examined the lead management process from start to finish. Obviously the implementation of such a comprehensive process is no small feat and requires laying some groundwork upfront.
Although we’re representing it as a stage in the 9 stages of the Lead Management Process, lead nurturing, once initiated, actually runs continuously in the background of the entire process. Recall the 9 stages of Lead Management were:
One of the benefits of a well-orchestrated lead management program is achieving alignment between Marketing and Sales. And when Sales is consistent about providing feedback on the leads they are receiving and the results of their follow-ups, we will have achieved the Holy Grail of lead management: We can calculate the ROI on our Marketing spend.
In the last five posts in this series, we have traced the lead management process from the Initial Inquiry stage through to the final sales Win or Loss.
In our current series of blog posts, we have been addressing the 9 Stages of the Lead Management Process. Once again, they are:
In our current series of blog posts, we have been addressing the 9 stages in the Lead Management Process. Once again, they are: