Founded in 1992, DataBanque is the leading provider of marketing operations services to manufacturers with complex sales channels. DataBanque helps streamline the too-often complicated sales process as product sales must pass through multiple channels before reaching an end-user.

Specializing in the building products manufacturing industry, DataBanque has happy clients all over the United States. We provide the critical back-office functions that make sure your marketing and sales programs deliver bottom-line results. Our people, processes and technology ensure that your marketing efforts hit the spot every time.

Susan Allen

President & CEO

Susan has over 25 years of experience in lead process development and management and the education to back it up including an MBA from GW University with dual concentrations in Marketing and Organizational Behavior. Prior to DataBanque, Susan was a Senior Consultant with KPMG and held senior marketing positions at Deloitte. Susan handles all of the initial Discovery and Planning sessions with new clients and works with them closely to define the perfect lead management solution to deliver precisely qualified leads.


Vincent Allen

VP, Digital Marketing

Vince is DataBanque’s VP of Digital Marketing. Vince is responsible for executing all of our clients’ emarketing initiatives. He interfaces directly with our clients’ creative teams, sales and product marketing to ensure seamless messaging across platforms. Vince has a Masters Degree in Human Computer Interaction (MHCI) from Carnegie Mellon University's School of Computer Science. Prior to joining DataBanque, Vince designed and developed user interfaces for Fortune 500 companies such as AOL, GE, Williams, and Eastman Chemical as well as several start-ups.

Patrick McCafferty

VP, Operations

Pat is our VP of Operations and manages the team of Data Stewards and Contact Specialists that handle our clients’ inquiries. Pat is the day-to-day contact for our clients. Patrick graduated Magna Cum Laude from the Indiana University of Pennsylvania. Patrick has spent the majority of his career in the building products industry, including management positions in customer service and call center operations.