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Susan Allen
Lead management and ROI

When it comes to laying the groundwork for implementing an effective lead..

Susan Allen
A Lead Management Process Needs a Cultural Shift

Throughout this current series of blog posts, we have examined the lead..

Susan Allen
What is Lead Nurturing and Why do I Need it?

Although we’re representing it as a stage in the 9 stages of the Lead..

Susan Allen
4 Simple Steps to Calculate Marketing ROI

One of the benefits of a well-orchestrated lead management program is..

Susan Allen
What makes a Lead Qualified?

In the last five posts in this series, we have traced the lead management..

Susan Allen
Lead Management Process: The Sales Qualified Lead

In our current series of blog posts, we have been addressing the 9 Stages of..

Susan Allen
Lead Nurturing:  Part of the Lead Management Process

In our current series of blog posts, we have been addressing the 9 stages in..

Susan Allen
Lead qualification:  Critical step in the Lead Management Process

In our last two blog posts, we started the journey through the 9 Stages of..

Susan Allen
Lead Management best practices for the manufacturer

 

If we’re going to be able to show results for our marketing activities, we..

Susan Allen
9 Steps to Sales and Marketing Alignment for manufacturers

Too often when I ask marketers for manufacturing enterprises what happens..

Susan Allen
Best Time to Send an Email

One of the questions I am most frequently asked is when is the best time/day..

Susan Allen
If you don’t have anything nice to say….

When the calendar shifted from February to March, I had high hopes that..

Susan Allen
How can a building materials manufacturer calculate marketing ROI?

September.  Back-to-School time.  The end of summer vacations.  Shorter..

Susan Allen
Trade Show Marketing for building materials manufacturers?

I think my favorite thing about Trade Shows is that grand wave of optimism that..

Susan Allen
I (heart) Martha Rogers

I ♥ Martha Rogers.

I was rummaging through files last week when I came across a..

Susan Allen
How does a building materials manufacturer prove effectiveness of marketing activities?

I had the pleasure of meeting with a prospective client yesterday and the..

Susan Allen
If you build it …will they really come?

Often when we’re engaged with a client or prospect the current, planned or past..

Susan Allen
The secret to sales and marketing alignment for the building materials manufacturer

I recently came upon a talk by Seth Godin on TED called “The Tribes We..

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